Friday 19 October 2012

LAWS OF BUSINESS


1.LAW OF PURPOSE
If you don't know and define where you are going, then everywhere you get to would look like it. In business - CHART YOUR COURSE
2.THE LAW OF VISION
We are limited, not by our abilities, but by - OUR VISION
3. THE LAW OF KNOWLEDGE
To grow more, to do more - LEARN MORE.
4. THE LAW OF BRANDING
The only thing more important than what you are selling is what the buyer believes he is buying - BE BRANDED
5. THE LAW OF CHARACTER
Do not overvalue what you are not and undervalue what you are as well as what you do. We are what we repeatedly do - CHARACTER
6. THE LAW OF VALUE AND RESULTS

Don't be a busy bee. In organisations and business, people don’t pay for efforts, they pay for results - addVALUE
7. THE LAW OF PEOPLE
Know the right people. How you NETwork determines your NETworth. Build connections and goodwill. PEOPLE - are the greatest assets in business, invest in them.
8.THE LAW OF CREATIVITY
When we all think alike, then no one is thinking -BE CREATIVELY DIFFERENT. Think out of the box, as a matter of fact, think like there's no box.
9.THE LAW OF SACRIFICE
Its a fundamental law of life, from Abraham to Jesus to illuminati to your business, there's only way to succeed, sacrifice! To go up, choose something hard to give up - you may need to DENY TODAY'S DESIRES, TO ACHIEVE TOMORROW'S DREAM.
10.THE LAW OF RISKS
Ships are safe at bay, but that's not why there were made. Eagles learn to fly by jumping off the sky. Enterpreneurship is risk taking. Only those who will risk going too far,can possibly find out how far it is possible to go!
11.THE LAW OF INNOVATIONS AND TECHNOLOGY
There's no award for doing things manually, automate. If your process and gadget doesn’t make things better, safer, simpler, work faster and life easier, then it’s not it - REPLACE IT
12.THE LAW OF PROCESS AND CONTINIOUS IMPROVEMENT
True business grows daily, not in a day - KAIZEN. Always look for 3 things, what to START, what to STOP and what to keep DOING.
13.THE LAW OF MANAGEMENT
In whatever you do, create a professionally structured mode of operation and control. - have a FUNCTIONAL STRUCTURE for what you do.
14.THE LAW OF LEADERSHIP
Follow the steps of great leaders before us. Irrespective of position, INFLUENCE AND IMPACT
15.THE LAW OF MARKETTING
In marketing, positioning is everything - create the right PERCEPTION
16. THE LAW OF PERSEVERANCE
Perseverance is trying 19 times and succeeding the 20th”. Perseverance is the hard work you do after you get tired of doing the hard work you already did. Its 1% inspiration and 99% perspiration.. - STEADY DETERMINATION
17. THE LAW OF EXCELLENCE AND GROWTH
An attitude, the result of always striving to do better - ASPIRE TO BE OUTSTANDING
18. THE LAW OF DEMOGRAPHY
For what you do, strategically find and map out the people that need you and you’ve found the business
19.THE LAW OF PROFITABILITY
Business is what you set up to add value, profitably. If it’s not for free, then...MAKE WORTHY THE FEE.
20.THE LAW OF GENEROUSITY
What we have done for ourselves alone dies with us; what we have done for others and the world remains - SHARE
21.THE LAW OF LEGACY
The true test of an enterprise is succession. The greatest use of life is to spend it for something that will outlast it. LIVE TO BE REMEMBERED FOR GOOD
These are the principles and laws that guide every great person, businesses and our firm at Hexavia! 

Culled from the book "Hexavian Laws of Business", ©Uwaoma EIzu. Over 6000 downloads in 1months. Its free at www.hexavia.net, Courtesy of I and our team at Hexavia!
Trainings on the laws are available too. Thanks for all the feedbacks

Tuesday 16 October 2012

Top five tips for starting your own business

Let me share the story of

James Caan
James Caan
CEO of Hamilton Bradshaw


When I first started out in business I had nothing more than a phone, a copy of the Yellow Pages and a broom cupboard sized office with no windows. Needless to say it was tough.
Whilst I don’t believe there is a magic formula to guarantee you success, there are
some common themes. Here are some of my top tips that I believe will help would-be entrepreneurs thinking of going into business for themselves:
1 Even before you get started you need to be brutally honest with yourself. You need to ask the question whether you possess the necessary qualities to be an entrepreneur. Is there real hunger, courage and self-belief in your personal make-up? If there is even a tiny grain of doubt then the answer is probably no.
2 Always have confidence in yourself and in your abilities but always be prepared to listen to other people’s advice and ideas. The only way you can do that is by talking to as many people as possible about your business and how you plan to reach your customers.
3 Always do your homework. Having confidence in yourself and what you are doing is great but blind faith can be a fatal mistake. Detailed research is vital and the more information and knowledge you have on your side the higher the chances are that you will enjoy the results. Talk to everyone, use the internet and take a close look at the opposition – it will all help in the long run.
4 Do you have a unique selling point that will bring the customers flocking to buy your product or service? There are very few truly original ideas out there but the very best business schemes are often a slight twist on what is already in the market-place. The real trick is to be faster, better, cheaper and more convenient than any of your competitors.
5 When you are starting out don’t get carried away with the things that are not central to the business proposition. Instead of worrying about decorating the office or choosing the company logo concentrate on landing that first sale or order. The rest will come in time but in the beginning the most important thing is to get the business up and running and the customers interested in what you have to offer them. When in doubt keep your overheads to a minimum but never come across as cheap.

Thursday 11 October 2012

12 Critical Sales and Marketing Metrics you better be tracking

http://blog.hubspot.com/blog/tabid/6307/bid/33659/12-Critical-Marketing-and-Sales-Metrics-You-BETTER-Be-Tracking.aspx

Who Do You Want Your Customers to Become?

Tim O'ReillyTim O'Reilly

Ideas are tools for thinking with. In the world of business, people like Peter Drucker, Clayton Christenson, and Michael Porter have each given new insights that have shaped the dialogue about how to do business successfully.  Well, add Michael Schrage to that list. Read his new ebook, Who Do You Want Your Customers to Become?, and you'll never think about the process of innovation in the same way.
Great innovators, Schrage argues, don't just conceive new products, they reconceive the customers for those products.  Think for a moment about how Henry Ford didn't just create cars - he had to create a whole new vision of society in order to create customers for those cars. Edison didn't just invent the lightbulb and the phonograph, he invented  people who came to rely on those things, and everything else that electricity now lets us take for granted.
We're in the middle of one of these great transitions in who we are, and what society will become, driven first by the internet, and now the smartphone. Our always-on culture turns us into a different kind of people. Google, Apple, Amazon all are great companies because they change our expectations about what is possible and how we live.
It's easy to see what Schrage calls "the Ask" in big technological transformations like these. But he makes a convincing case that this is a question that every business needs to be asking. If you aren't asking your customer to be someone different, it's likely that your business and your products aren't very differentiated either.
I certainly see "the Ask" in our business at O'Reilly. The innovators we're focusing on in practice areas like open source software, open government, data science,  and web operations are all making big asks of their customers, and as I discussed in my piece It's Not About You, our job is to help them make that ask. And of course, with ebooks and products like Safari Books Online, we're asking people to change their expectations about instant gratification of their information needs and their ability to learn.
Jim Stogdill, the General Manager of our Radar business, is the one who brought this book to my attention. In a lot of ways, the heart of his job is asking how technology will change not just its users, but every business that is part of the value chain delivering that technology to those users.

Five top tips to starting a successful business, by Richard Branson

As LinkedIn is a business that started in a living room, much like Virgin began in a basement, I thought my first blog on the site should be about how to simply start a successful business. Here are five top tips I’ve picked up over the years.

1. Listen more than you talk

We have two ears and one mouth, using them in proportion is not a bad idea! To be a good leader you have to be a great listener. Brilliant ideas can spring from the most unlikely places, so you should always keep your ears open for some shrewd advice. This can mean following online comments as closely as board meeting notes, or asking the frontline staff for their opinions as often as the CEOs. Get out there, listen to people, draw people out and learn from them.

2. Keep it simple

You have to do something radically different to stand out in business. But nobody ever said different has to be complex. There are thousands of simple business solutions to problems out there, just waiting to be solved by the next big thing in business. Maintain a focus upon innovation, but don’t try to reinvent the wheel. A simple change for the better is far more effective than five complicated changes for the worse.

3. Take pride in your work

Last week I enjoyed my favourite night of the year, the Virgin Stars of the Year Awards, where we celebrated some of those people who have gone the extra mile for us around the Virgin world. With so many different companies, nationalities and personalities represented under one roof, it was interesting to see what qualities they all have in common. One was pride in their work, and in the company they represent. Remember your staff are your biggest brand advocates, and focusing on helping them take pride will shine through in how they treat your customers.

4. Have fun, success will follow

If you aren’t having fun, you are doing it wrong. If you feel like getting up in the morning to work on your business is a chore, then it's time to try something else. If you are having a good time, there is a far greater chance a positive, innovative atmosphere will be nurtured and your business will fluorish. A smile and a joke can go a long way, so be quick to see the lighter side of life.

5. Rip it up and start again

If you are an entrepreneur and your first venture isn’t a success, welcome to the club! Every successful businessperson has experienced a few failures along the way – the important thing is how you learn from them. Don’t allow yourself to get disheartened by a setback or two, instead dust yourself off and work out what went wrong. Then you can find the positives, analyse where you can improve, rip it up and start again.